Helping a fast-moving startup turn fragmented mobility benefit flows into a clearer platform for employees and HR teams.
Complex products
clear experiences.
Complex products need more than good screens.
The most challenging product work isn't usually visual. It's making sense of competing constraints, unclear requirements, stakeholder priorities, technical realities, and user needs.
Selected Work
Creating a lightweight research system to bring end-user feedback into product decisions.
Moving from a generic swimwear catalog to a fit-guided shopping experience.
Earlier brand, web, and product work from agency, freelance, and startup projects.
What I bring
13+ years across UX, product, and brand, with recent work in B2B SaaS, mobility benefits, e-commerce, and AI-supported research and design workflows.
- Product design for complex flows
- Lightweight research that informs decisions
- UX strategy and product structure
- Polished UI for apps, dashboards, and websites
- Creative direction for digital products