Helping a fast-moving startup turn fragmented mobility benefit flows into a clearer platform for employees and HR teams.
Complex products
clear experiences.
Complex products need more than good screens.
They need to work for the people using them, make sense for the business, and account for the realities of how they're built. That's not always straightforward when requirements are still taking shape, priorities change, and teams need to move fast.
Selected Work
Creating a lightweight research system to bring end-user feedback into product decisions.
Moving from a generic swimwear catalog to a fit-guided shopping experience.
Earlier work
- FORMEL Skin Conversion Funnel
- FORMEL Skin Onboarding
- AI-Assisted Product Design Sprint
- Earlier visual archive
More relevant samples available upon request.
What I bring
13+ years across UX, product, and brand, with recent work in B2B SaaS, mobility benefits, e-commerce, and AI-supported research and design workflows.
- Product design for complex flows
- Lightweight research that informs decisions
- UX strategy and product structure
- Polished UI for apps, dashboards, and websites
- Creative direction for digital products