I’m a Product Designer passionate about creating meaningful user experiences, streamlining complexity, and aligning design with business goals. With 10+ years of experience in design, art direction, and team leadership, I believe the best work comes from strong collaboration.
I love solving problems—especially when it means making things look great and drive results.
Originally from Venezuela, I’ve lived in Washington D.C., Baltimore, and New York City, and now call Berlin home. When I’m not flexing my creative muscles, I channel my energy into learning new crafts or running like a Latin American version of Forrest Gump.
Email
veronicasemeco@gmail.com
Ask questions, solve problems, have fun :)
Ask questions
I research extensively and collaborate with clients to make sure I have the best understanding of the task at hand and can provide the best solution. When redesigning the brand system for a financial company, my team and I collected the 366 items currently in use, and interviewed customers, sales associates, project managers, and heads of the different divisions of the company, to make sure we understood the everyday use, concerns and vision for the rebrand.
Solve problems
Along with research, my knowledge and experience in design help me make connections and find efficient solutions. When pitching an advertising campaign for a health device company to educate on the correct usage, we proposed not only the requested campaign but also a mobile app to teach both health providers and patients how to use the device through a few minutes of interactive play.
Have fun
While working in the financial sector and healthcare, I refused to conform to the idea that because of all the regulations, these fields have to have bad design. I made sure that my team felt respected and inspired to do work they could be proud of and inspire clients along the way.
Current and past collaborations
NAVIT FormelSkin felmo Parnell Plan Laiz Create Forward No Man Is an Island hibyrd phenogy
