Senior product designer with 13+ years of experience across UX, brand, and product design — focused on HR tech, healthcare, and SaaS. I specialize in complex systems and compliance-heavy environments, where clear thinking and cross-functional alignment are key.
I ramp up quickly, mapping scattered efforts and aligning teams around simple, effective solutions. I balance fast delivery with long-term system impact — helping teams reduce support volume, improve retention, and move forward with clarity.
Email
veronicasemeco@gmail.com
How I work
Communication bridge between teams
I make complex topics clear to different stakeholders, reducing noise and building alignment that keeps projects moving with shared understanding.
Structured & outcome-driven
I approach problems methodically, connecting design decisions to measurable outcomes that drive adoption, retention, and satisfaction.
Ownership & adaptability
I take ownership and deliver reliably, even in changing or ambiguous contexts, staying calm under pressure, anticipating needs, and stepping up beyond my role to keep momentum.
Empathic collaborator & mentor
I build trust and inclusion within teams, listen deeply, and support others’ growth through clear communication and thoughtful feedback.
Current and past collaborations
NAVIT FormelSkin felmo Pfizer Novartis Botox Saatchi & Saatchi Wellness Wunderman/VML TIAA
Parnell Plan Laiz Create Forward No Man Is an Island phenogy